How OTT Media Services Created Demand In the Market
Guys, I am Writing this post on the rise of OTT(Over-The-Top) in the market. When I was studying in 12 th Standard than I have heard about the Netflix, Hotstar, Amazon prime or other OTT Products first time in the market. Now, I have Analyzed the current situation of OTT which is growing Rapidly. There are many Reasons for increase in demand in the market. The very First Reason is the Cost Effectiveness . Over the past few Years, the internet facility became so cheap and reasonable to use through mobiles, Laptops and smart TV devices and customers are paying Rs 5 for a GB data. The subscription charges for these are cheaper than the customers were paying for the dish cable and dish TV. So that, the OTT created Demand in the Market through the cost efficiency. The Second Reason for the increase in Demand is the Choice of the specific Programs or events . Many Customers want to see the specific Programs or Events So they will prefer the OTT. It is also a major Effect to incr...