Marketing Insights

India is the second largest market for smartphones in the world after China. India has more smartphones users than the entire population of the USA. In the year 2015, the Indian mobile companies have the market share of more than 52% and they were performing well in the market. But suddenly their market starts declining when the Chinese mobile companies entered into the market. Now, the situation of Indian companies is that they have only 2% share in the market of mobile phones. The combination of very high sales volumes and the average smartphone consumer behavior has made India a very attractive market for foreign vendors. Currently Xiaomi is leading smart phones with 30% share in Indian market. BBK Electronics is a parent company of OPPO, REALME, VIVO & ONEPLUS with 28% share in the market according to IDC report. These five brands hold large portion of smart phone industry in India. There were many reasons behind Indian smart phones companies went out of the business. 1. ...

  At the Age of 18, Ritesh Agarwal launched oravel stays. Firstly, he launched a website for the process of booking & Listing budget accommodation. This all started from 100 beds with complimentary Breakfast in guest houses and small hotels for the starting 3 Months, then he converted Oravel to OYO in 2013. OYO is quickly turning in to India’s largest hotel chain. OYO itself has raised over $364 Million Dollars in the past 5 Years. In 2017, OYO launched a new service “OYO HOMES”. The main target at the moment is to ensure that they have 180,000 OYO rooms listed by the end of the year. They have used many Strategies to create such a big-name OYO, They started with the market segmentation on the basis of demographics. So, they plan to go with the strategy of the Target Audience, OYO Targeted with in the Age group of 20 to 30, these people generally are from urban background and belongs to middle income of society so that they will easily afford the OYO facility. In this age...

  Guys, I am Writing this post on the rise of OTT(Over-The-Top) in the market. When I was studying in 12 th Standard than I have heard about the Netflix, Hotstar, Amazon prime or other OTT Products first time in the market. Now, I have Analyzed the current situation of OTT which is growing Rapidly. There are many Reasons for increase in demand in the market. The very First Reason is the Cost Effectiveness . Over the past few Years, the internet facility became so cheap and reasonable to use through mobiles, Laptops and smart TV devices and customers are paying Rs 5 for a GB data. The subscription charges for these are cheaper than the customers were paying for the dish cable and dish TV. So that, the OTT created Demand in the Market through the cost efficiency. The Second Reason for the increase in Demand is the Choice of the specific Programs or events . Many Customers want to see the specific Programs or Events So they will prefer the OTT. It is also a major Effect to incr...