Innovating TESLA

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 We are living in a technological world which is full of innovative ideas and brilliant minds behind those ideas. We have seen a lot of innovations in every field and many companies were designed and are running successful with the variations in the technology and their strategies to attract customers. 

Tesla is one of the innovative company and the man behind the idea is Elon Musk. The competitive advantage and the utilization of resources and capabilities are defined for the TESLA BY using four parameters which are known as VRIO(Valuable, Rare, Imitable and Organised)


                                                   VALUES

Innovation is the complement for TESLA. Tesla was founded on the ideal of innovation and success.

Musk wanted to prove that people didn’t need to compromise to drive electric & electric vehicles can be better, quicker and more fun to drive than gasoline cars.

Musk and his organisation believe to change the future of electric vehicles and working towards the goal of total sustainable energy around the globe.

Tesla invests 14% of their revenues, in research development which is unparalleled compared to their competitors (Ford and GM), with 4.6% of their revenues being put toward research and development.

Innovation is Tesla’s strong suit, culture, and their mission.

                                                    

                                                        RARITIES

Tesla combines both the sustainability and the high-performance luxury which gave the edge over to its competitors and introduced a new market segment of sustainable luxury cars in the form of MODEL S, ROADSTER and its crossover SUV MODEL X.

The technology, the innovative ideas and the designs of the cars are rare in the automobile industry.

Recently Tesla models have been equipped with a new feature “Driver less Smart Summon.” Yet it is still in its early stages, but no other companies have made this much progress.

So, we can say, Yes, Tesla has rare resources.

 


                                                       IMITABLE

I can say both Yes and No. With enough money and time, any company can catch up to the manufacturing and technical aptitudes that Tesla has reached. But it comes with a heavy price tag, so no, it is not easily imitable.

The headquarter of TESLA which is situated in Silicon Valley is very hard to imitate.

The mission of TESLA is focused on saving the world versus creating penultimate cars, so they have to produce the quantity of cars which matches the wants of every car owner.

To round this out, Tesla has committed to and invested in large scale production strategies that are going to be hard to imitate by other companies as they keep moving forward. Their tacit knowledge is currently unattainable and inimitable for technology-based and automotive companies.

 

                                                    ORGANISED

While some of TESLA’s competitors in Electric vehicles went bankrupt or halted the production, TESLA is still profitable which says they are well organised company.

The organised structure that Tesla has, has allowed it to continue growing.

 

 ABOUT ELON MUSK

Elon Musk who is the founder of TESLA is the rare talent under whom the organisation is growing and making profits year by year.

The company is getting value by the innovative ideas of the Elon and he is the man behind the other successful companies like Space X, SolarCity, Starlink, The Boring Company, Hyperloop, OpenAI.

It is difficult to imitate the personality of Elon Musk. In 1995 he co- founded a web software company Zip2 when he was only 25 and which was later acquired by Compaq for $307 million in cash and also 7% share.

 Elon Musk is organising 8 companies and the interesting part is that all the companies are the area of his personal interest and working in full efficiency with the profits.                                                  

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