Rapid Growth of Wireless Headphones & Speakers

The growth of  smartphones in the market increased the demand of wireless earphones & speakers. In the mid 2000’s when there were no smartphones people were aware only to the Radios, Walkmans & Tape recorders.

Now the global Bluetooth Headphones Market size is projected to touch USD 17.5 billion by 2025. Introduction of advance features such as 3D sound experience, on-board storage, gesture recognition and noise cancellation are attributing to the market growth.

In the very beginning when companies launch the phones, they also provide the earphones within the box. The strategy of the company behind that was to make the customer habitual for the earphones. After few years of successful launching of the smartphones and making customers habitual of using earphones they dropped the earphones from the box with the purchase of phones. So, the demand of the earphones increased in the market and companies launched the wireless Speakers, Wireless Headphones & Sound Bars.

Most of the Smartphones, Tablets & Computers in the market are equipped with inbuilt Bluetooth & Wi-Fi connectivity which is used to play music using wireless & Audio Products conveniently. The Wireless Speaker needs minimal space as compared to home theaters. Many wireless speakers run on batteries & they are easy to carry for outdoor purpose also. The wireless speakers & earphones market is competing with each other on the basis of size, Feature, Technology & Price. The wireless Speaker is composed of main speaker unit including loudspeakers with Radio Frequency receiver & RF transmitter unit. The Bluetooth speaker signal frequency is Approx. 900 MHz and Bluetooth signals has reduced the cost of wires & Cables.

Among different products categories, the in-ear headset was the leading segment with 46.9% of the market share in 2018. Features such as bio-metric sensors, increased talk time, hand-free calling and enhanced sound quality are bolstering the demand for this segment. On the other hand, the over-ear segment is likely to register the significant growth rate owing to its growing demand among fitness enthusiasts and athletes.

The JBL Launched pulse 4, speaker with 360 degree sound & Light show that used high resolution LED’s to create a party mood with Music & Lights. So, the customer will attract with these new technologies & that’s why the market is growing rapidly of speakers or Bluetooth devices.

 

Most of the company Launches the wireless speaker streaming enabling up to two smart phones or tablets connected at the same time. Key players in the market are Sennheiser electronic GmbH & Co. KG, Sony Corporation., Apple Inc., Bose Corporation, HARMAN International Industries Inc. and Panasonic Corporation among others.

 

Rising popularity of jack less smartphones is a key factor driving the regional growth. The demand of wireless headphones & Speakers has witnessed substantial growth in the recent years most of the companies launched these products at lower rate. So that the demand rises in market. Sony Launched a water proof wireless speaker in India. The speakers is IP67 rated which makes it resistant to dust & Water.

 

Online sales channel occupied the largest market share with over 49% of the market share. The increasing trend of multi-channel retailing, growing digital penetration in emerging countries and celebrity endorsement of products through social media is positively affecting the segment growth. Further, the rapid expansion of e-commerce retailers such as eBay and Amazon in countries such as India and China is expected to proliferate the sales of wireless headphones.

The Age is also an important factor for increase in the demand of these products. Millennial's are the target customer group for these products as everyone is having Smartphones and are using or willing to purchase these wireless headphones and speakers.

 

Those people who are running & doing workout, to keep themselves boosted and energized they also used the wireless headphones and in most of the gyms these speakers are used.

 

Delhi, Mumbai & Bangalore together sales 70% of smart speakers & earphones in India. Delhi is on the top with 28% of the people using the smart headphones or speakers. The use of these products is more in the metro cities than the tier 2 or 3 cities.