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Rapid Growth of Wireless Headphones & Speakers

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The growth of  smartphones in the market increased the demand of wireless earphones & speakers. In the mid 2000’s when there were no smartphones people were aware only to the Radios, Walkmans & Tape recorders. Now the global Bluetooth Headphones Market size is projected to touch USD 17.5 billion by 2025. Introduction of advance features such as 3D sound experience, on-board storage, gesture recognition and noise cancellation are attributing to the market growth. In the very beginning when companies launch the phones, they also provide the earphones within the box. The strategy of the company behind that was to make the customer habitual for the earphones. After few years of successful launching of the smartphones and making customers habitual of using earphones they dropped the earphones from the box with the purchase of phones. So, the demand of the earphones increased in the market and companies launched the wireless Speakers, Wireless Headphones...
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Service Quality Dimensions of Starbucks

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Service quality is the most affecting factor in the service industry to attract more customers and retain the old customers and converted them into the loyal customers. We can define the service quality as the difference between the actual service and the expected service. The expected service can be formed by the reviews of the past customers, customers past experience, word of mouth and customers need and wants. If the performance is less than expected service, it leads to the customer dissatisfaction. And if the performance is greater than the expected then the customer will again use the service.   RELIABILITY : Starbucks is a brand name providing the quality of coffee products to its customers from 1971. The customized  coffee is available to meet the needs of the customers. There are 100’s of drinks available in the menu card which is all time available in the store for the customers. The loyal customers account for 20% who visits the stores 16 times per month....
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Innovating TESLA

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 We are living in a technological world which is full of innovative ideas and brilliant minds behind those ideas. We have seen a lot of innovations in every field and many companies were designed and are running successful with the variations in the technology and their strategies to attract customers.  Tesla is one of the innovative company and the man behind the idea is Elon Musk. The competitive advantage and the utilization of resources and capabilities are defined for the TESLA BY using four parameters which are known as VRIO(Valuable, Rare, Imitable and Organised)                                                    VALUES Innovation is the complement for TESLA. Tesla was founded on the ideal of innovation and success. Musk...
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Important Factors Determining the Customer Satisfaction

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Every business depends on the selling, purchasing of the goods and services. The point arises whether we want to make the purchase again of the same products and services. The answer to that is, if the experience is good. If the customer is satisfied with the purchase then they will definitely use it again and the chance of recommending it will be very high which will result into the gain of new customers. So, Customer Satisfaction is the base of every business, without customer satisfaction no products and services will exist in the market for long. There are many factors which leads to customer satisfaction.   1.       Technological Advancement: - Companies has to develop their products and services according to the needs and wants of the customers. The technological innovation is necessary to stay updated in the market such that it will attract more customers than the competitors. If the companies are providing the advance technologies to their custo...
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