Marketing Insights

The growth of  smartphones in the market increased the demand of wireless earphones & speakers. In the mid 2000’s when there were no smartphones people were aware only to the Radios, Walkmans & Tape recorders. Now the global Bluetooth Headphones Market size is projected to touch USD 17.5 billion by 2025. Introduction of advance features such as 3D sound experience, on-board storage, gesture recognition and noise cancellation are attributing to the market growth. In the very beginning when companies launch the phones, they also provide the earphones within the box. The strategy of the company behind that was to make the customer habitual for the earphones. After few years of successful launching of the smartphones and making customers habitual of using earphones they dropped the earphones from the box with the purchase of phones. So, the demand of the earphones increased in the market and companies launched the wireless Speakers, Wireless Headphones...

Service quality is the most affecting factor in the service industry to attract more customers and retain the old customers and converted them into the loyal customers. We can define the service quality as the difference between the actual service and the expected service. The expected service can be formed by the reviews of the past customers, customers past experience, word of mouth and customers need and wants. If the performance is less than expected service, it leads to the customer dissatisfaction. And if the performance is greater than the expected then the customer will again use the service.   RELIABILITY : Starbucks is a brand name providing the quality of coffee products to its customers from 1971. The customized  coffee is available to meet the needs of the customers. There are 100’s of drinks available in the menu card which is all time available in the store for the customers. The loyal customers account for 20% who visits the stores 16 times per month....

 We are living in a technological world which is full of innovative ideas and brilliant minds behind those ideas. We have seen a lot of innovations in every field and many companies were designed and are running successful with the variations in the technology and their strategies to attract customers.  Tesla is one of the innovative company and the man behind the idea is Elon Musk. The competitive advantage and the utilization of resources and capabilities are defined for the TESLA BY using four parameters which are known as VRIO(Valuable, Rare, Imitable and Organised)                                                    VALUES Innovation is the complement for TESLA. Tesla was founded on the ideal of innovation and success. Musk...

Every business depends on the selling, purchasing of the goods and services. The point arises whether we want to make the purchase again of the same products and services. The answer to that is, if the experience is good. If the customer is satisfied with the purchase then they will definitely use it again and the chance of recommending it will be very high which will result into the gain of new customers. So, Customer Satisfaction is the base of every business, without customer satisfaction no products and services will exist in the market for long. There are many factors which leads to customer satisfaction.   1.       Technological Advancement: - Companies has to develop their products and services according to the needs and wants of the customers. The technological innovation is necessary to stay updated in the market such that it will attract more customers than the competitors. If the companies are providing the advance technologies to their custo...

India is the second largest market for smartphones in the world after China. India has more smartphones users than the entire population of the USA. In the year 2015, the Indian mobile companies have the market share of more than 52% and they were performing well in the market. But suddenly their market starts declining when the Chinese mobile companies entered into the market. Now, the situation of Indian companies is that they have only 2% share in the market of mobile phones. The combination of very high sales volumes and the average smartphone consumer behavior has made India a very attractive market for foreign vendors. Currently Xiaomi is leading smart phones with 30% share in Indian market. BBK Electronics is a parent company of OPPO, REALME, VIVO & ONEPLUS with 28% share in the market according to IDC report. These five brands hold large portion of smart phone industry in India. There were many reasons behind Indian smart phones companies went out of the business. 1. ...

  At the Age of 18, Ritesh Agarwal launched oravel stays. Firstly, he launched a website for the process of booking & Listing budget accommodation. This all started from 100 beds with complimentary Breakfast in guest houses and small hotels for the starting 3 Months, then he converted Oravel to OYO in 2013. OYO is quickly turning in to India’s largest hotel chain. OYO itself has raised over $364 Million Dollars in the past 5 Years. In 2017, OYO launched a new service “OYO HOMES”. The main target at the moment is to ensure that they have 180,000 OYO rooms listed by the end of the year. They have used many Strategies to create such a big-name OYO, They started with the market segmentation on the basis of demographics. So, they plan to go with the strategy of the Target Audience, OYO Targeted with in the Age group of 20 to 30, these people generally are from urban background and belongs to middle income of society so that they will easily afford the OYO facility. In this age...