Important Factors Determining the Customer Satisfaction

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Every business depends on the selling, purchasing of the goods and services. The point arises whether we want to make the purchase again of the same products and services. The answer to that is, if the experience is good. If the customer is satisfied with the purchase then they will definitely use it again and the chance of recommending it will be very high which will result into the gain of new customers. So, Customer Satisfaction is the base of every business, without customer satisfaction no products and services will exist in the market for long. There are many factors which leads to customer satisfaction.

 

1.      Technological Advancement:- Companies has to develop their products and services according to the needs and wants of the customers. The technological innovation is necessary to stay updated in the market such that it will attract more customers than the competitors. If the companies are providing the advance technologies to their customers and they are updated according to the latest trends then that will lead to more demand in the market in compare to the peer’s companies. Finally, the customer will be satisfied with the purchase as they purchased unique and advanced product and it will lead to the addition in loyal customer base.  

 

2.      Product Quality:- In today’s world we want to use the best quality products and we used to focus more on the quality than the quantity. After the evolution of internet customers are very keen to know about the ingredients used, certifications of the company and the quality checks of the companies before making the purchase. The Quality is a second major factor of the customer satisfaction. Customers want to purchase the quality products and services despite of how much costly they are. The best example is the food products, the customer will not compromise on the quality of the food product, they will check the quality of the product rather than the cost or the quantity. Better the quality, happier the customer.



3.  Price Determination:- Pricing Objective  for the company is very important before launching its product in the market. The company set the price of a product in such a way that it should be affordable by the consumers. Customer always check the price before purchase, if the customer is satisfied with the price and the quality of a product than they will make the purchase. so that the price is also a major factor for the customer satisfaction.

 

4.      Post Sales Service:- Post sales service always influence the brand image and long term sales. It will be a free service or the paid service which company provides after the purchase of any goods & services. The best example of the post sales service is when customer purchase any car & bike than the company gave first three services for free of cost to satisfy and make customer happy. Many companies provide the coupons, gift cards, warranty card with the purchase. Such that the customer will enjoy the benefits of services after the sales. So that the post sales service is also a major factor for customer satisfaction.

 

5.      Ease of Purchase:- Ease of purchase means how easily goods and services are available for purchase. In the Modern world the purchase of any product & Services is easy with the new technology. The companies are adopting new technologies so that the customer will purchase easily and satisfied after buying the product. The best example of the ease of purchase is through the “apps” only in one click we can purchase through online transactions and the products will be delivered directly to our home. Dell is the best example for ease of purchase as customer can customize the product according to their needs and the product will be delivered to the home. Mostly companies are focusing on the ease of purchasing and making high profits and customers are also satisfied with the ease of purchasing.

 

The key to success for any business is the customer satisfaction. A satisfied customer will return with more customers in the company’s account. Whether you are manufacturing the small sachets or the sport cars, your business will grow with a satisfied customer which will later turn into the loyal customer or leads to brand loyalty.

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